Guiding thoughts and/or plan:

Redesign the ACCT logo (and identity) to define the organization as a cultural leader, and as a creative hub or think tank for Canadian cinematic culture and history. This identity will break away from aspiring to recreate the Hollywood model and star system. This redesign will establish a brand which is confident, courageous and interesting, and one which celebrates (and possibly pushes the boundaries of) the best in contemporary Canadian culture and identity.

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Diverse. Creative. Expansive. Beautiful. Colourful. Cool. Progressive.

Polite.

Boring.

Second-rate.

Governmental.

Iterative.